Spordle

Grow your revenues with a results-driven sales and marketing strategy
Lyno T. Côté, CEO at Spordle

Founded by true sports fans with years of experience in the field

About the company

Supports the growth of over 5,000 sports organizations in North America by providing technological solutions tailored to their specific needs

Location: Boisbriand, Quebec

Industry: SaaS

Entrepreneur challenge

This rapidly growing company was looking to develop its business models and revenue streams with the objective of doubling revenues to $15M by 2026. The firm also needed an effective sales and marketing strategy to gain new business throughout Canada and North America. Getting an impartial, external analysis to help reach its goals was a priority for the business.

BDC expertise

BDC provided a comprehensive revenue growth plan focused on prioritizing sales and marketing activities to help support the company’s fast-track growth objectives. This was complemented with the delivery of a brand solution to help the firm promote its strong presence in Canada and North America. BDC also provided coaching and support to implement strategic sales and marketing activities.

Results

  • Achieved 40% year-over-year growth
  • Now has a clear revenue growth roadmap
  • Developed a vision statement; identified brand assets and positioning
  • Identified effective marketing channels
  • Gained invaluable insight from product and market analysis
  • Expanded its offering to other sports organizations

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