BDC - Emails Guidelines

This is the email style guide for the Business Development Bank Of Canada (BDC).

You will find here all of the necessary resources to better understand the what, the how, the when and the why, on the usage of all of our internal and external emails.

The guide is separated into two sections:

• The email elements: this page will explain all of the visual elements included in all emails, namely the colors, the boxes, the images dimensions, and the email components (headers, footers, banners, etc.)
• The email samples: this page will categorize all of our emails, and will show you a sample for each category. Each email sample will also have different links based on their visual elements, to better explain each component.

Email style Guide V1.3 - (10/25/2017 - George Sayah)
The following changes have been made to Version 1.2:

• Clean up to the HTML code for all templates
• Made changes to the footers (replace Slideshare by Instagram)
• Add new guide headers
• Added code to all templates that fixes the email rendering on iOS 11
• Removed Oil Market Update emails (discontinued)
• Updated Monthly Economic Letter template (new design)
• Added a new email template for "Thank you" and "Sorry we missed you"
• Added a CTA button to the "Invitation (2 columns)" email
• Rearranged the left panel menu

Email style Guide V1.2 - (04/21/2017 - George Sayah)
The following changes have been made to Version 1.1:

• Colors were added to the Palette
• Box layouts section has been added to the navigation box
• Bug fixes to buttons not showing properly
• Clean up to the HTML code for all templates
• Changes to the footers of the sample templates
• New headers have been added
• Changes to the footers section (remove telephone hyperlink, change copyright year (2017), add new footers...)
• Changes to the navigation
• Link to the BDC Web Style Guide has been added to the header

Email style Guide V1.1 - (07/11/2016 - Kenza Faik)
The first version of the Style Guide was launched at the end of the rebranding project in September 2016.
The following changes have been made to Version 1.0:

• Colors were added to the Palette
• Images size and format were updated. All BDC email templates use Retina images
• Design changes in:

1. the InBusiness;
2. the invitation templates;
3. the Lead Nurturing template;
4. the BDC Study header;
5. the following email elements: subtitles (h3 and h4), arrow buttons, signatures and the email footer.