Domrex Pharma
We put all of BDC’s recommendations into place and felt a sense of renewal. After just a few months, we saw growing sales.
Dominique Ferland
President
A medical supplies company that prides itself on always having a wide selection of products in stock.
About the company
Supplier of syringes, protective equipment and other medical devices.
Location: Saint-Eustache, Quebec
Industry: Healthcare
Entrepreneur challenge
The company increased profits during COVID-19, which allowed it to open a new operations centre and purchase land. Ready to grow its share of the Canadian market and expand internationally, it needed specialized advice to select the best market and prepare for a successful market entry.
BDC expertise
BDC’s experts pinpointed the company’s unique position in the medical sector and proposed a multi-level plan that included a detailed timeline for increasing sales and strategies to identify new markets and sales channels in the U.S. They also drew up a marketing plan for the new endeavour.
Results
- Launched a 3-year growth roadmap with revenue target
- Includes plans for a new transactional website, and hiring business development staff with knowledge of the target market and distribution channels
- Identified key markets in the U.S
- New product, a blood collection kit, launched