Jenna Foods
100+ years of family history in food supply and distribution.
About the company
Full-service logistics and warehousing company for food and beverage brands serving Middle Eastern restaurants and big-box retailers across Canada
Location: Ottawa, Ontario
Industry: Food and beverage
Entrepreneur challenge
The business aims to become the number-one food distributor in Canada and needed support to manage its growth trajectory and ambitions. One of the critical projects was moving the firm from its original 3,000 sq ft warehouse in Ottawa to a new, 18,000 sq ft, state-of-the-art building in Russel. The company was also looking to achieve GFSI certification and bolster its sales and marketing efforts.
BDC expertise
BDC’s provided the company commercial real estate financing with flexible terms and conditions in order to build its quality facility, which boasts high-end amenities. BDC’s Advisory Services team also helped the business to prepare for GFSI certification, as well optimize its sales and marketing to drive revenue growth.
Results
- Grew the business significantly with new operations location
- Grew revenues with sales and marketing support
- Certification will allow company to export products both domestically and outside of Canada
- Established a vision for the company’s future
- Well-positioned for further growth