Loulou Lollipop
BDC’s experts thoroughly assessed our sales process and sales management framework for the U.S market to ensure that we were ready to build our presence there. Working with BDC also led us to hiring our new president and put us on a strong growth trajectory.
Eleanor Lee and Angel Kho (Choi Yuen Kho)
Co-Founders
Distributed in over 15 countries and sold in over 1,000 boutique stores in North America and across major retailers.
About the company
Designs and creates lifestyle products for the eco-friendly baby and toddler products lifestyle market, including tableware, organic apparel, teething toys and other baby goods.
Location: Richmond, British Columbia
Industry: Retail
Entrepreneur challenge
As the company expanded, the owners needed working capital and expert advice to support their growth. The firm had contracted a third-party sales team to promote its products to retailers in North America and needed to validate its sales process and sales management. In addition, the company was looking to build its presence in the U.S. and become a household name in the childrens’ lifestyle products category within the next 5-7 years.
BDC expertise
BDC’s experts thoroughly assessed the company’s sales process and sales management framework for the U.S market to ensure that the business was well-positioned to build its presence there and drive revenue growth. BDC also completed a brand strategy based on the firm’s target audience and developed a comprehensive marketing strategy and action plan.
Results
- Elevated the brand’s reputation in the marketplace
- Validated its sales process and management framework for North America
- Equipped with a brand and marketing strategy and action plan
- Received several prestigious awards