MËKANIC
Thanks to BDC’s coaching, we are now well equipped to promote our company. I am very confident that I can meet our sales targets and take the company to new heights.
Thierry Lafrance
President and Product Architect
MËKANIC is proud to help researchers bring their cutting-edge ideas to life and publish their scientific results faster than ever
About the company
Design, manufacture and commission of custom laboratory equipment for the research sector.
Location: Montreal, Quebec
Industry: Manufacturing
Entrepreneur challenge
The company wanted to increase sales and improve growth, but faced challenges when it came to positioning and communicating its value proposition. In addition, in the absence of a structured sales process, the head of the company had to devote numerous hours to business development.
BDC expertise
BDC’s sales and marketing experts worked closely with the entrepreneur to clarify the company’s objectives and value proposition, redefine its brand image and help it structure its sales and marketing efforts.
Results
- Clarification of the value proposition to improve marketing efforts
- Redefinition of the brand image to better differentiate and position itself in the market
- Clarification of sales objectives
- Development of a marketing plan
- Redesign of the website based on the new positioning