TRA INC Les Spécialistes en Marquage Routier
BDC’s advice was very relevant and adapted to our needs. They understand that ‘one size fits all’ doesn’t work. The bank’s easy-to-understand, and flexible approach to advice really helped us address our challenges.
François Daignault
President
Leading the road marking industry in Quebec
About the company
TRA INC offers the widest range of road marking and related services in Quebec, all-year round
Location: Saint-Eustache, Quebec
Industry: Road and pavement marking
Entrepreneur challenge
TRA INC had challenges recruiting employees, which affected service and forced the business to refuse contracts due to personnel shortages. The firm had little structure at the HR level, no integration tools, lacked an employee manual and had inter-team communication issues.
BDC expertise
BDC gave customized HR advice to help TRA become more attractive as an employer and improve how the firm promotes itself in the labour market. This included developing an employee value proposition and other steps to foster engagement, and marketing itself better as an excellent place to work.
Results
- Developed an HR roadmap and hired an HR coordinator to implement it
- Revised TRA’s mission statement, vision and values
- Improved recruitment, onboarding, integration and performance management
- Developed an employee manual
- Started competitive monitoring
- Now able to hire new talent more easily