V Spec Techno Inc
When it comes to getting into the U.S. market, we realized we had to be very prepared with a structured plan. I can’t stress how much BDC’s expertise helped us focus our efforts and gave us that extra confidence.
Anne Marie Thouin
Vice President
Pioneer in vehicle upfitting industry
About the company
The company offers turnkey solutions and technical conception and design, and takes pride in its custom-built products, customer service and design solutions.
Location: Terrebonne, Quebec
Industry: Automotive
Entrepreneur challenge
BDC had worked with the company to help improve its operational efficiency in its plant. With increased capacity, the company was ready to focus on the U.S. market. The owners wanted a structured market entry plan in order to better target efforts in specific states that offered the most potential for the company.
BDC expertise
BDC’s experts provided a progressive U.S. market entry plan. They determined the company’s capacity to enter the U.S. market; assessed market potential for its products; validated the states that offered the best opportunities; identified partners and clients; and developed a list of pre-qualified contacts, as well as niche trade and trucking shows.
Results
- Substantially increased its presence in targeted trade shows
- Gained a stronghold in the market by securing business with dealers
- Positioned to make important inroads in increasing their client reach and tapping into the lucrative sales potential of the U.S.