XPTronics
I strongly recommend BDC Advisory Services to anyone. It was an excellent experience that suited our needs very well and was highly beneficial for our business.
Thomas Zhao
Owner
Your best total assembly service solution available.
About the company
XPTronics is a quick turn, full-service contract electronics assembler of printed circuit boards.
Location: Scarborough, Ontario
Industry: Semiconductor and other electronic component manufacturing
Entrepreneur challenge
XPTronics owner Thomas Zhao wanted to grow his business and boost sales. He needed help to bring his vision to life—especially to understand how to gain new leads and convert more customers. His firm is in a niche industry where it can be difficult to be discovered by customers.
BDC expertise
BDC’s specialists worked with XPTronics to develop a sales and marketing plan with a strong digital component. They identified high-potential customers, how best to reach them and the digital tools needed to make sales and marketing more efficient. BDC also helped the firm revamp its online marketing efforts.
Results
- Created a robust sales and marketing function
- Quickly growing prospect list
- Improved lead quality and quantity
- Increased social media visits
- Revamped and launched a new website