Groupe Le Balthazar
BDC helped us develop a real roadmap for growth. We better defined our brand and target customers to stand out in our market.
Pierre-Luc Therriault
president
The best local and seasonal beers in the province paired with a great menu
About the company
Offers a modern bistro cuisine and a wide selection of microbrewery beers.
Location: Laval and Brossard, Quebec
Industry: Food and beverage
Entrepreneur challenge
Having closed a poorly performing restaurant, the company was looking to continue expanding the business but needed a sound strategic plan that would reduce further risk. The business was also seeking to better define its target clients and restaurant experience in order to strengthen its position in a competitive market.
BDC expertise
BDC’s experts guided the company through strategic planning to determine decisions and actions critical to long-term success. The business also underwent a branding exercise to better capture its vision, brand personality, target customers, and customer experience.
Results
- Identified strengths and weaknesses during the strategic planning exercise
- Enabled the company to refocus its efforts and priorities
- Defined the brand, restaurant experience and target customers to cultivate loyalty
- Well-positioned to pursue a marketing plan