Pro Mac Manufacturing
I had just purchased the company, so strategic planning was a good exercise for us to see what the company might look like in the future.
Gary Powers
President
A leading manufacturer of machine replacements parts for industrial end users
About the company
Manufactures and provides services related to machine replacement parts, brush cutter attachments, as well as custom design manufacturing services.
Location: Vancouver Island, British Columbia
Industry: Manufacturing
Entrepreneur challenge
The owner had recently purchased the company and was looking to develop a strategic plan in order to clearly define a roadmap for growth, set realistic goals and establish an action plan to reach them. It was also a timely opportunity to define the company’s unique brand, better target its customers and sharpen its competitive edge.
BDC expertise
BDC’s experts did a comprehensive strategic planning exercise with the company, which included an assessment of the current state of the business, a strategic planning workshop and a 12-month action plan. BDC also assisted the company in developing its unique brand, which helped to define its vision, target customers, competitive positioning and brand personality.
Results
- Established realistic long-term goals
- Aligned the team behind the same vision
- Better allocated resources
- Created a 12-month action plan to guide progress
- Defined strong vision statement and brand personality