What you’ll learn
Discover what it takes to succeed in international markets. Learn how to create a market entry plan, identify new customers, and assess risks, costs and logistics for your global expansion.
Topics covered
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Assessing your business readiness to export
Evaluate organizational, operational and financial readiness to scale as a first step to selling internationally.
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Creating an export plan
Develop a clear market entry strategy, conduct market research, identify competitors and assess risk.
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Preparing your products for export
Understand costs, logistics and compliance for exporting.
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Choosing the right international partners
Establish the right business relationships to find new customers and succeed in international markets
Who is it for?
Sales managers
Discover 5 steps to start exporting online
Operations managers
Get tips to adapt products, inventory management and distribution to succeed in new markets
Financial managers
Understand the financial capacity and agility required to export
Risk managers
Identify trade agreements, compliance measures and market risks to include in your export plan
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