What you’ll learn
Discover how to develop a digital strategy for your business. This guide will help you invest in the right technology, create a digital culture to boost performance, improve customer experience and make better business decisions.
Topics covered
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How to create a digital roadmap for your business
Align technology adoption with your business goals
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Making strategic investments in technology
Map your processes to identify the top priorities
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Building a digital culture in your company
Four steps to getting everyone in your business invested in creating change
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Measuring success of your digital strategy
Select the right data and monitoring metrics to improve business outcomes
Who is it for?
Entrepreneurs
Align your digital strategy with strategic business priorities
Executives
Understand how digital tools drive more efficient workflows and business practices
Marketing managers
Make the connection between backend technology and improved customer experience
HR managers
Learn the 4 steps to building a digital culture in your company
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