What is it?
This tool will help you
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Analyze your external business environment
Consider macro-environmental factors, such as new regulations, that could impact your business.
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Assess market changes
Look at market and consumer trends and classify them as either threats or opportunities.
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Analyze the competition
Assess the strengths and weaknesses of your competitors to determine your market positioning.
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Analyze your offering
Evaluate your sales performance and make decisions about your offering, prices, procurement and margins.
Who is it for?
Entrepreneurs
Prepare your business to adjust to market changes to ensure sustainability and growth.
Marketing managers
Lay the foundation for a good strategic planning exercise that will guide the company’s growth.
Explore more
We allow you to use these templates only as part of your business activities, but we do not guarantee that they fit your needs. Unfortunately, we do not offer any assistance. You are responsible for the content of the documents you create using these templates. We are not responsible for the value or accuracy of these documents, nor for the damages resulting from their use. If you do not agree with what you just read, do not use the templates.