Free and low-cost customer relationship management (CRM) solutions for your business

Act! provides all-in-one CRM and Marketing Automation solutions designed to meet the evolving needs of small businesses. Whether you want the security and control of an on-premises solution or the convenience of a cloud-based solution, Act! helps you build relationships, not just transactions. It also connects with hundreds of popular apps that extend the power and reach of your CRM.

Avid CRM is a user-friendly CRM that integrates directly into Microsoft Outlook, enabling quick implementation. It helps you streamline your sales process by creating proposals and quotes, automating repetitive tasks and generating customizable reports using any data within your CRM database—all within Outlook. Access to certain features may depend on the chosen pricing plan.

Bigin by Zoho CRM helps small and micro businesses get started with a simple CRM solution to manage all their customer-facing operations in one place. Light, agile and easy to set up, it gives businesses everything they need in a solid CRM with a “less is more” approach. Bigin’s growing list of integrations covers all the most essential apps, including Google Workspace, Microsoft 365, Zoom, Mailchimp, Zoho Books and thousands more through Zapier and Zoho Flow. You can start with a free trial and upgrade only when you need additional features.

CentrixOne makes it easy to stay organized and see your sales pipeline at a glance. As your business grows, you can easily upgrade your subscription plan to add marketing automation functionality. The other noticeable advantage is that it integrates with Quickbooks Online and Acomba. CentrixOne is a Canadian company based in Boucherville, Quebec.

Copper is a CRM solution specifically designed for Google Apps-based businesses focused on driving sales with better forecasts and pipeline management. Designed to automate tedious tasks, it pulls data from Gmail, calendar, docs and the web to update contact information with just one click. Its interface is simple and easy to use and you can try it free for 14 days.

Freshsales is a CRM platform with an AI assistant called Freddy AI. Designed to streamline your sales process, it analyzes data like website visits, email engagement and past sales to identify promising leads, predict deal success, and suggest ways to improve your sales emails. It can also automate repetitive tasks like sending follow-up emails and scheduling meetings. Advanced AI features are available in different tiers of Freshsales plans.

Hubspot CRM provides some essential CRM functionality for free. Its chatbot builder allows you to create your own chatbot to perform tasks like qualifying leads, scheduling meetings and answering common customer questions. As your business grows, consider upgrading your plan to unlock more advanced AI features that are only available in Hubspot Marketing Hub.

InfoFlo is a comprehensive CRM solution developed by a Canadian company that runs on your local network or in your private cloud. The pricing structure includes a one-time fee and separately priced add-ons for project management, document management, Microsoft Outlook synchronization, advanced email marketing and more. That way, you don’t pay for what you don’t use.

Insightly aligns marketing, sales and project teams around one view of your customers. The whole idea is to build a complete view of your customers across the entire buying experience. Easy to customize, it offers monthly plans at different pricing tiers.

Less Annoying CRM does not confuse you about pricing. There is only one flat monthly fee for this entirely web-based CRM. Often praised for its simplicity, Less Annoying CRM is fully customizable and lets you create reports tailored to your needs. Less Annoying CRM is entirely web-based, enabling you to access it from any computer, tablet or smartphone with a web browser.

Nimble simplifies customer relationships by consolidating information from your inbox, LinkedIn and the web. This user-friendly CRM leverages AI to analyze your interactions, helping you understand customers better, prioritize leads and stay connected with intelligent follow-up suggestions. This approach not only boosts sales but also fosters lasting customer relationships.

Nutshell provides a simple all-in-one CRM with no hidden fees. Easy to learn, it gives you a visual overview of your sales process, while customizable dashboards and reports let you track team performance. Nutshell also offers AI-powered features like lead scoring to prioritize leads and deal predictions to forecast success. It also provides summaries of your communication history with each contact to save you valuable time.

Pipeline CRM helps sales teams close more deals. It has customizable dashboards and reports to track progress toward sales goals and improve visibility across all stages. Additionally, Pipeline’s AI Email Assistant can help you craft personalized emails so your team can spend time on their most valuable tasks.

Prophet CRM is built directly into Microsoft Outlook. It is available in both on-premises and cloud-based versions. The company also offers perpetual based licensing options. The Enterprise edition offers cross-organizational usage on the cloud, making it easy to meet the needs of many departments, not only the sales team. As sales opportunities move through the various sales stages, Prophet workflows let you configure automated notifications of tasks, emails and meetings to ensure prompt follow-up. Prophet supports virtually all smartphone and tablet environments, and integrates with SharePoint contact lists and dashboards.

Sage CRM is specifically designed to help small and medium-sized companies and is integrated with Sage 50 and Sage 300 accounting applications. It is especially well-suited for distributors and wholesalers, including those who do some manufacturing. Sage CRM also integrates with MailChimp to meet your email marketing needs. It supports all major browsers such as Microsoft Explorer, Edge, Chrome, Safari and Firefox and can be used on most mobile platforms including Android and iOS. Sage CRM also works with key social media applications including LinkedIn, Facebook, Yammer and Twitter, helping you reach and engage with your customers and prospects across multiple touch points. Customer support is available in both French and English.

Salesboom is one of Canada’s first pure-play enterprise cloud CRM vendors, and it hosts its customers’ data on Canadian servers. Out-of-the-box integrations include QuickBooks, Microsoft Outlook, Skype, Facebook and Twitter. Professional and enterprise editions also come with project management, time-sheet and inventory management features.

Salesforce, the current CRM leader, offers different editions. The Starter Suite is a competitively priced CRM solution that gives you one unified view of your customers across sales, service and marketing with built-in AI for lead prioritization and data insights. Higher editions offer even more robust AI capabilities to analyze trends and predict outcomes, as well as detailed recommendations to help you prioritize leads, close deals faster and make informed business decisions.

SalesNOW is a Toronto-based cloud and mobile CRM solution designed to help users improve sales effectiveness and management. It automates creating, sending and signing proposals as well as the invoicing process. People on the go also have the ability to view information on a map. They can then create a route to visit customers nearby. The solution can be self-hosted.

TeamGram offers small and mid-sized businesses an affordable CRM system. It comes with every feature needed to cover the entire sales cycle, including lead qualification, pipeline management, quoting and order processing. All plans come with a free trial. Proudly built in Canada.