#paid logo
Portfolio company

#paid

Details
Region
Ontario
Industry sector
Information technology
Investment year
2021
Fund
Growth Venture Fund
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Lead
Jack Fraser - Partner, co-investments at BDC
Jack Fraser

Partner

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About the company

#paid is a creator marketing platform that sits at the intersection of brand and creator collaboration. Founded in 2014, #paid helps direct-to-consumer and Fortune 500 brands like Phillips Hue, Everlywell, Unilever, and Sephora, activate creators to drive growth. They are building the platform of record that powers content creation and distribution for brands globally. The better they do that, the better they can serve their creator community and provide them with the best place on earth to do what they love—create.

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