Definition
Global strategy
A global strategy is a plan to help a company grow from an international business (which sells products or services in other countries) to a global business that operates facilities like factories and distribution centres around the world. A global strategy typically focuses on growing sales, profits and earnings, all of which are key to helping a company achieve its expansion goals.
More about global strategy
A global strategy can cover the full spectrum of a company’s activities—from reducing engineering and manufacturing costs to building networks of service centres around the world to provide local after-sales support.